ADS & SOCIAL MEDIA

Ad design was the most consistent thing I’ve worked on for The Local Store. Each issue we will typically run a full page ad promoting the store or a sale/campaign. Most of these ads follow the same format as a normal store ad, but on bigger sale ads we are able to break out a bit and create a new look if we chose to. Oftentimes, the print ads we work on for The Local Store need digital assets created so we can promote sales online and on social media platforms. Usually this just requires us to resize and adjust messaging but sometimes there are digital assets that have no prior branding that we have to create from scratch.