STORE SIGNAGE

While The Local Store has been open for 11 years already, it wasn’t until 2019 that we expanded the store and its offerings. This meant a lot of the signage used previously had to be replaced or updated. The start of the visual language used after the expansion is based on the first round of signs I had made. I wanted to all the signage to be simple and clean but have a maker or organic quality about it which is where the craft paper comes into play. After further expanding our signage to maker specific language, I knew this style of sign should feel different and so I decided to use reverse text with hints of the craft paper peeking through.